Why we are doing it ?
While creating products around various Indian festivals, one challenge that Nitin and Ankit often faced was of minimizing the waste generated in Indian festivals, one of which being Raksha Bandhan. After the beautiful festival of love and sibling bond celebration– Raksha Bandhan, the thread embedded with beautiful artifacts, stones, and glitters is of no use and is either being put in a useless box or are thrown away. Thus leading to non-degradable waste which thereby is destined to pollute the environment. Every year 620 million rakhis are dumped in waste that never decomposes, generating 1.18 billion tonnes of carbon footprints. But as they say, necessity is the mother of invention and that’s what paved the way to designing a sustainability alternative.
It took two years of intense research and hard work for SeedRakhi to come into existence. SeedRakhi, a rakhi with seed in it, which when sown, grows into a plant.
OUR DESIGN APPROACH
“THE BEST THING TO HOLD
ONTO IN LIFE IS EACH
SeedRakhi® is a sustainable alternative to synthetic, plastic & non-biodegradable rakhis!
We encourage individuals to understand
and strengthen their bonds,
with their siblings and mother earth.
SeedRakhi® is a metaphor that not only condenses a beautiful bond between a brother and a sister but also transforms the idea into a strong sustainable expression.
Design for Sustainability
“Great design is not just a
solution, it is the elimination
of the problem.”
Sustainability is most often defined as meeting the needs of the present without compromising the ability of future generations to meet theirs. It has three main pillars: economic, environmental, and social. These three pillars are informally referred to as people, planet, and profits.
SeedRakhi® is an initiative in the same. We follow a sustainable consumption pattern, from the design process to manufacturing and packaging.
“SUCCESS IS ALL ABOUT
GROWING WITH OTHERS.”
We at SeedRakhi® aim for a future where men and women have equal opportunities.
We reach out to individuals, Self Help Groups, especially women, and provide them with opportunities so that they can learn and earn at the same time.
Supporting Organic Farming
Specifically focused on taking care of MOTHER EARTH in an ethical and sustainable manner, and making sure that farming practices and farmers are respected, SeedRakhi® initiative uses cotton for its threads, sourced from farmers practicing organic farming.
Helping them revive & preserve their lands. We make sure that the raw products, the environment, farmers, and lives of those making the rakhi, are impacted in a positive and ethical way!
SOWING SEEDS WITH SAPLINGS
“SOWING SEEDS OF SUSTAINABILITY IN SAPLINGS.”
Our Little ones are very sensitive towards nature and when guided, they become ambassadors of change. We are conducting workshops for students from different schools and colleges and building an army of young warriors. The #sowaseedrakhi campaign is spreading all across the country.
“SeedRakhi is not just another campaign for us, it’s a tribute to our Mother Earth, to our environment. A campaign through which we don’t want to talk about making a change, however, we look forward to making one! ”
Nitin Jain, CEO at Indibni
“I still remember what he said just before stepping on the stage of the launch event, he said the only way to bring a change is not waiting for it, however making it. ”