Every year 60 crore people celebrate Raksha Bandhan across the world, but do we ever wonder where does all these rakhis’ end up after the grand celebration?

 In the waste!! Yes in the waste, adding up to millions of tonnes of existing garbage. This made us ponder on this issue and thus we came up with the idea of SeedRakhi. A rakhi which can be sown and grown into plant helping India become greener and cleaner. 

Think of 60 crore people pledging to opt for a rakhi which can be grown into a plant without adding any extra effort, and the great impact it can create. Seed rakhi not just enhances the importance of the brother-sister bond but also enhances our bond with our nature, our environment.

This Raksha Bandhan we are inviting people across the country to join us in #SOWASEEDRAKHI campaign by simply replacing normal rakhis with SeedRakhi, a  rakhi which can be sown and grown into plant helping India become greener and cleaner.